The impact of colors on design goes far beyond aesthetics. “The Psychology of Color” by Eva Heller is an essential book for any designer who wants to understand how colors influence emotions and behavior. The author presents in-depth research on how each color is perceived and how different cultures attach meanings to them.
The book explores how colors affect visual communication and how they can be used strategically to convey messages, arouse feelings and influence decisions. Graphic, product and interface designers can use this knowledge to create more effective and impactful projects.
In addition to addressing the psychological meaning of colors, the book also discusses their application in brand design, advertising and digital interfaces. Heller analyzes how preferences for certain colors vary between different social and cultural groups, making this knowledge essential for those working with visual identity and marketing.
Another interesting point in the book is how it presents historical examples of the use of color in art, design and advertising. With this, the reader can better understand the evolution of the meaning of colors over time and how to apply them more strategically in current projects. If you want to create more powerful visual designs and understand how the choice of colors can affect user perception, “The Psychology of Colors” is a must-read. By mastering the concepts in this book, you will be able to make more informed decisions when defining the color palette of your designs, ensuring that they convey exactly the message you want.
